Client: Primieri Hair
Creative Direction, Design, Motion:
Graphic Design: Sara Simoncini
The project was produced in 2006 for Primieri Hair who offers hair products, salons, professional education in Italy and abroad. With this in mind the goal was to showcase the brand in an elegant and contemporary way, but not obvious at a first look, avoiding the cliché of focusing on hair products. The creative solution was to design and animate stylized lines that floated in 3D space and that connected all different shots in a World where the focus was on hair and the stylish fashion models.